How would we define purity of denim?

We would like to define it in two ways. Purity of thought while we are trying to make beauftiful garments. This reflects in our idea of Transparency induced Traceability and Sustainability.

And the other one is to define what ancient denim fabric was like. Pure Cotton, 3/1 Right Hand Twill. Indigo Dyed Warp Yarns and White Yarns in Weft. As a principle we do not mix any man made polyester or spandex yarn into the fabric which we use.

Sometimes all we have is a single day. A single moment to make our little corner of the world a slightly better place.